Pick the wrong Facebook categories or not enough of them and your local-search visibility will suffer. Not only in Facebook, but also likely in Google (because Facebook results are often all over page 1).
The trouble is once you’ve picked the basic “Local Business” category, you can’t see all the subcategories available to you. You have to type in a category you think Facebook has, and see if you’re lucky.
With almost 800 categories to choose from, you probably won’t pick the 3 best ones for your business.
Problem solved. Here is a Big Ugly List of all the subcategories you can choose for your “Local Business” Facebook page:
Best way to use it? Skim through the list and find the 3 categories you think would be the best to list your page under.
If that sounds tedious, may I suggest the Laphroaig Triple Wood.
Huge thanks to Alex Deckard of CAKE Websites for doing most of the research. He’s a smart SEO and a good guy.
Some related resources:
Facebook Reviews Now Get You Rich-Snippet “Review Stars” in the Local Search Results
Mike Blumenthal’s Google Places Category Tool
Apple Maps Local Business Category List
Business Categories Lists for Major Local Search Sites
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Any category-related tips on Facebook?
Are there any categories that Facebook should have but doesn’t seem to?
Any categories I’m missing?
Leave a comment!
