I’ve seen Yelp’s advertising pitches and other pitches for years. But this email I just got from Yelp HQ this afternoon is new:
The link just takes me to my business dashboard, where I see Yelp’s estimate of traffic to my Yelp page, clicks-through to my site, and their “revenue estimate” of how much money that traffic supposedly got me.
It seems like just another nudge to get you to pay for ads – and to pay for them now, before your link expires in 6 days (!). Not too surprising, given Yelp’s recent struggles.
I like Yelp as a consumer, but hate it as an SEO and as a business owner. This email isn’t going to endear Yelp to most people, although it may yield Yelp a little advertising lucre.
Have you received an email like this? If so, when?
Do you think this is just another ad push?
Leave a comment!
