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Local SEO for Multiple States: a Case-Study in How to Expand Your Reach
You probably want to reach more customers/clients/patients outside your immediate area. The question is: how? In general, what I recommend is to specialize as much as possible, work your tail off to...
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My Caveman Painting of a Local Search Engine
Fine, I guess our cavemen ancestors didn’t have search engines to help them find the closest woolly mammoth watering hole or the finest maker of custom wooden clubs this side of Bedrock. I’m afraid I...
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12-Week Action Plan for Google Places Visibility
Unless you’re Arnold, furious bursts of action alone probably won’t get you very far. You need a plan for the action. This is especially important if you’re trying to get your business visible in...
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Microsites for Local SEO: the Pros and Cons
Image courtesy of Stephen Chiang Photography Some business owners think the best way to rank in many cities in the local search is to have many websites. That’s a losing strategy. They build...
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How to Cultivate Hearty Local SEO Genes for Your Business
If you’re opening a new business or considering some changes, can you make your business itself local-search-friendly? Can you bless yourself with an inherent advantage in the local rankings – like...
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Ultimate List of Review Widgets and Badges for Your Local Business Website
What good are your reviews if nobody sees them? Whenever possible, you should show them off on your site by using a review “widget” or badge. Many review sites offer them for the taking. But review...
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Keep Your Site, Lose at Local SEO: When Must You Rebuild?
Can your camel’s back take any more straw? Take care of your camel and it’ll take care of you. Give it plenty of food and water, be its buddy, and don’t overwork it. When your camel gets very old,...
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Can You Repurpose Customers’ Yelp Reviews on Your Website? An Answer from...
Image Credit David Berkowitz flickr.com/photos/davidberkowitz/5923527436/ There’s long been a concern among “local” business owners and marketers that Yelp might filter or otherwise remove your...
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Local SEO for Multiple States: a Case-Study in How to Expand Your Reach
You probably want to reach more customers/clients/patients outside your immediate area. The question is: how? In general, what I recommend is to specialize as much as possible, work your tail off to...
View Article